The heart of any QSR is your menu (items, descriptions, price, recipe, images, organization, etc.) You need a modern way to manage and control that foundational element of your business. You can Use data and technology to manage your menus dynamically, providing you the ability to make data-driven decisions with real-time agility. This can take your company from paper to digital, all in one leap, with the set of information that will drive your business.
Changing menus and pricing across tens and hundreds of stores is an extremely daunting task and very time consuming. As the world digitizes, customers are demanding flexible menus that provide them with a lot of options and include trending and seasonal items. Making the rollout process as efficient as possible can make an impact on your bottom line and tighten up your entire operation.
With the right system in place, menus can be customized by location, time of day, and even customer. Having one system house decision making processes, pricing, and menu rollouts makes the process not only flexible and easy to change, but it happens quickly. This keeps companies from spending months trying to roll out new items for their menu.
Integrating real data into the menu rollout process ensures that the right decision is made on items everytime and these items are backed up by information provided from within the system from the company's actual customers.
Integration of the this real data can be tied directly to marketing and assist in making data-driven decisions for how to display information to customers.
All of the pieces that make up a robust system create the customer's experience with your restaurant and becomes your brand identity. Whether they are ordering from the counter, drive through, a kiosk, or their mobile device, the experience must be pleasant, easy, and fast.
Designing all of these pieces to match your company's brand and are easy to use is one of the most critical elements to a good system. The system can be extremely complex under the covers and be incredible, but if the customer cannot place and order easily, all of the work on the backend is wasted.
Creating a good overall customer experience is what keep customers coming back. It includes menu, pricing, user interface, and marketing. Building a system that can touch all of these elements is the best way to ensure future success within the industry.